There's no doubt that video streaming and such sites as YouTube and Vimeo changed our industry, but what's also interesting is how important online video is in marketing. According to the data below, online video will account for 50% of all internet traffic by 2014!
Marketing for any business is always tricky. Who is my audience? Am I reaching them? Who do I want to reach? And the big one: What message am I sending with my marketing/advertising? At the recent Ad Age Digital Conference in New York, attendees came away with the hottest digital trends in advertising. The number one "hot button" issue was Storytelling in Marketing! This is great because we've been telling folks just that for years.... that's why we call ourselves "Digital Storytellers". No matter what type of marketing you utilize: web, print, cable, broadcast, etc., you have to tell a compelleing story about your brand. Think about the story you want to tell... what do you want potential customers to know about you? Then, be sure to get your story out there in a meaningful and impactful way.
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